Evaluation Question 1: In what ways does your media product use, develop or challenge forms and conventions of real media products?

Trailer and Genre Conventions:

Conventional Lead Role on Prezi

Other conventions Used:

Using a similar technique to Memento I applied it to my trailer however I subverted it as I used it to represent the Villian rather than the hero. Instead of the rebellious smoking I went for dialogue in this scene 'Hes still Alive?' to make the audience question who the character was and why he was asking this question.

I also used a close-up shot to end my trailer, similar to the Bourne Identity. I combined both ideas from this and Memento and put them into my trailer. My Trailer only has one action scene therefore I felt it was key to make the genre more obvious to the audience. Although looking back now I feel that I should have added more action scenes to the trailer but at the time I did not want it to cross into a full trailer rather than a teaser.

Magazine Conventions:

Poster Conventions:

From these four posters I gained different ideas:

1. The idea of the enemy chasing the protagonist

2. Using action within my poster

3. Using a discontious image, to confuse veiwer

4. To connect with my veiwer through direct eye contact. - I went with the last idea because I felt it connected more with the viewer but still made the poster ingruiging leading them to watch the film.

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I used the 'rule of thirds' as it makes the photograph apper more balanced and asthectically pleasing for the viewer. I decided not to make it black and white as I felt it looked better in colour, It would be too similar to 'the Bourne Identity' whilst I wanted to create my own take on the concept.

Evaluation Question 2: How effective is the combination of your main product and ancillary texts?

Text:

Within All three pieces I consistently kept the same text so that the audience recognised the film within each Piece, this created a brand identity which not only linked the texts it also linked the genre. As Seen in the post below most 'Action Thriller' were simple yet effective. All three texts had 'Agency FB' font, it was easy to access on both Apple Mac and Windows therefore I did not have to constantly copy and paste the text from websites such as 'DaFont.com'

Another Link with text was my Name, as an independent adaptation I felt that most films concentrated on the importance of the Director rather than the Starring role therefore I mentioned my name in all three texts to remind the audience in a more subtle way for the link between the three.

Imagery/Location:

Using the same location and imagery links the texts, similarly the poster was taken with the same lighting. The grey climate crates a moody atmosphere and reflects the characters confusion within the film. Both products feature the name and main character as well as the same location and Genre type. Whilst the Magazine has a target as if someone is after the Protagonist the Trailer has three people physically runnign after him. Both are ways of interpreting the 'action' side to my genre whilst the Main characters Memory loss is the 'Thriller' side of the genre.

Mis-En-Scene:

Colour Scheme:

Evaluation Question 3: What have you learned from your audience feedback?

I asked Six Questions to the people who watched my trailer:

1. Is the Plot and Genre of my Trailer Clear?
2. Does the Magazine and Poster relate to my Trailer?
3. Does the Trailer make you want to watch the film? If so Why?
4. Would you have preferred a different genre?
5. Did you feel that I subverted the conventions normally used in a Action Thriller?
6. Did you Enjoy the Trailer?

Q1) I would have hoped for a hundred percent clear however their was still slight confusion between 'the two twins' concept verses 'the running from himself' idea. Mostly people understood as I added the two separate scenes compared to my rough cut it was much more Easy to understand.


Q2) The Results of question two are mainly Yes, the two are related. When I asked why they were not related a few people said 'the cartoonized picture doesn't relate to the poster' However the effect I was going to was the 'independent' look similar to 'Little White Lies' Magazine.


Q3) This was an overall answer of 'Yes' mainly with comments such as 'it intrigued me' and 'I wanted to find out more' as this was only a teaser I decided to have only one section of the storyline revealed rather than the whole storyline. I stuck to my Treatment but only revealed parts of it. This is what defines a teaser trailer from a full trailer.


Q4) Only a few of the girls wanted a change in Genre however most agreed with the boys. When making the trailer I wanted to make it appealing to both sexes therefore I used a good looking actor, this has worked for similar moveis such as Bourne Identity, Matt Damon pulled the female side, similarly I used Mandour for these reasons.

Q5) The Areas selected in Red are the Conventions the audience felt I did not follow. Using a black male lead differed from the normal use of a white male 'hero' role. Whilst the I used similar conventions as the poster as I felt this is what defined the genre, with bubble or curly writing it would give off a 'Romance' or 'Comedy' effect.

Q6) I simply asked this question to see if I had pleased my audience, the result was an overall 'Yes'. If anyone had said No I would consider my trailer to become less exciting and more boring.


Below are some of the examples of replies I got via Facebook Inboxing:

General Feedback:
(Facebook)

Roughcut:




After this Feedback I learnt that I should add more scenes, this I felt was the most important feedback as it allowed me to improve my Trailer to my audiences liking. It then allowed me to re-do the slates and add 'Black and White' Verses 'Colour' to outline the good vs evil in my trailer.

Final Cut:

For my final cut I had re-arranged the previous problems that my audience had with gripping the storyline, I added extra dialogue just to make it flow easily and draw out the plotline.

Evaluation Question 4: How well did you use media tecnhnologies in the construction and research, planning and evaluation stages?

How did you use media technologies in the construction and research planning and evaluation? on Prezi

Final Teaser Trailer

Final Poster

Final Magzine Cover